March 2010 issue of Shopper Marketing magazine

Click to read the March 2010 issue!

Published 12 times a year, Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays. It serves those shaping the in-store and shopper marketing industry.

An official publication of the In-Store Marketing Institute

Want more? All content in the 20+ years of Shopper Marketing is available to members of the In-Store Marketing Institute at www.instoremarketer.org.

Featured Stories in Shopper Marketing

Nielsen, Catalina Join Forces

Nielsen, Catalina Join Forces

Cincinnati -- The Nielsen Co. and Catalina Marketing Corp. have formed Nielsen Catalina Ventures to assist consumer packaged goods companies in reaching a more targeted audience.

Study Surveys Social Media and Shopping

Study Surveys Social Media and Shopping

Chicago -- Despite the popularity of Facebook, blogs and other social media, only a small number of shoppers are using these tools to shape their shopping experience, according to a study by Arc Worldwide, the marketing services arm of Leo Burnett.

P&G Pushes 'Store Back'

P&G Pushes 'Store Back'

If it doesn't work in the store, it doesn't work. Sounds simple enough, but this idea is at the core of The Procter & Gamble Co.'s latest rallying cry known as Store Back, introduced by Marc Pritchard when he took the helm as global marketing officer in mid-2008 (his role has since expanded to global brand-building officer).